SEO & Content Marketing Essentials - Toronto
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Interested in finding out more? Request your info package below:
Request Info Pack
Interested in finding out more? Request your info package below:
Learn the essential skills of search engine optimization and content marketing in 5 weeks.
Our SEO & Content Marketing Essentials Certificate offers the perfect introduction to the basics of search engine optimization and content marketing strategy. The course is designed for students who want to gain the practical skills needed to develop a comprehensive content marketing strategy in a professional setting, leveraging the software, tools, tactics, and techniques used in today’s industry.
Upon successful completion, students will be able to create, manage and measure digital content marketing strategy for a brand, including; blog writing, copywriting, e-mail marketing campaigns, social media management, and SEO.
We highly recommend taking this course as well as the Paid Advertising Essentials course for a solid foundational skill-set in digital marketing.
5
30
1
Curriculum
Google Analytics
Learn how to implement Google Analytics to apply fundamental concepts like performance measurement, comparison and optimization.
Search Engine Optimization (SEO)
Understand on-page, off-page and technical SEO practices and how to best implement these strategies across different types of websites.
Content Creation & Strategy
Plan, develop, and manage a content strategy for a client, and learn how to track a develop your strategy over time.
Copywriting
Discover the art of writing web content that persuades people to take a very specific action.
Blogging
Learn to develop, curate, promote and optimize engaging high quality blog content.
Social Media & Community Management
Understand a business’ social media goals, audit channels and create a content strategy across multiple social media channels.
Email Marketing
Build an email marketing strategy and learn how to increase open rates and engagement to run effective email marketing campaigns for clients.
When we finished in December, I continued to keep learning on my own and in turn work eventually gave me the keys to car so to speak. Since then, I have been diving head first into all of our back end digital and have a good month of on the job with Adwords, Google Analytics, Google Tag Manager, SEO, social media and the company has seen the skills I have gained. Everything I am grasping here in the real world is because of the instructors and RED.
Jason Mills - Business Development Manager & Digital Strategist, Escapes.ca/Skyland Travel Inc.
Our Instructors
Sean Power
Sean Power
Sean Power is an independent marketing communications consultant focused on the health sector. Companies engage Sean when they need extended support for their core marketing communications team. In this capacity, Sean has represented clients as Project Manager, Vice President of Social Engagement, Community Manager, Communications Specialist, Public Engagement Coordinator, and Marketing Coordinator. Sean is also a part-time instructor of Digital Marketing Foundations at RED Academy.
Sarah Bugeja
Sarah Bugeja
- – Well rounded marketing professional with 8+ years in marketing, e-commerce & retail
– Strategic & executional specialties: affiliates, display, search, paid social, SEO, email, video & flyer
– Expert in executing & optimizing sophisticated paid search campaigns that drive high ROAS
– Team player with experience leading, motivating & developing direct reports - https://www.linkedin.com/in/sbugeja/
Richard Wong
Richard Wong
Richard is the VP Marketing for #paid, one of the hottest startups in Toronto, and the leader within the world of influencer marketing. From the creative, analytics, and technology aspects of marketing, Richard has a diverse experience from the big brands of Procter & Gamble (P&G) and Johnson & Johnson (J&J), to leading technology companies (Google, 500px). Upon graduating from Ivey, he led recruiting efforts for the undergraduate program and launched a new specialized masters program, the Ivey MSc. Some of his past roles include Band-Aid Brand, Visine, J&J First Aid, Covergirl, as well as launching Think With Google (publishing the latest marketing research and digital trends with data reports and articles from Google).
In his spare time, he’s an avid sports fan from rock climbing, basketball, snowboarding, a variety of intramural sports, and cheering on the Toronto Raptors.
Student Journey
Building Community
Every aspect of our school experience is dedicated to creating a space where students, instructors, alumni, and mentors can engage with one another in a way that’s professional, supportive and friendly.
Active Learning Methodology
Instructors facilitate lessons which are designed to be highly interactive and engaging to optimize your retention rate. We are passionate about making learning fun.
Project-Based Applied Learning
You will be given time to work with your team on client projects. It’s during that time that instructors, mentors and TAs will be available to give you guidance and feedback on your work.
Peer & Instructor Feedback
Peer evaluation is a tremendously effective way to not only gain the skills required to assess the quality of a team member’s work, but also to learn how to receive and articulate constructive feedback to them.
Tuition & Dates
How To Apply
Applying to RED is super easy. Our dedicated admissions team members are there to guide and support your each step of the way.
Interested in finding out more?