Here at RED

we offer 10 week part-time evening/weekend programs to those who are looking to gain additional skills while working, looking to do make a career change, and those who want to start freelancing or start their own business.  

Our 10 week programs provide students with deep insights and knowledge in either Digital Marketing, Web Development, or UX Design. Students will have the opportunity to implement all the skills acquired into a final project by working with our Community Partners, building a responsive website, or building a mobile app. Here are some key reasons why taking a part-time evening/weekend program at RED can benefit one in various ways.

Why Take Digital Marketing?

Digital media is becoming our first source for news, entertainment, recommendations, and connection. With the vast amount information available online and through digital channels, businesses are increasingly relying on effective digital marketing to stand out and reach consumers.

Companies are now leveraging the power of social media and various platforms to grow their businesses rapidly, this would not be possible just a few short years ago. Students can gain the practical skills necessary to develop a comprehensive digital marketing strategy leveraging the tools, tactics, and techniques used in industry.

Learning Outcomes:

• Become certified in Google Analytics & Google AdWords
• Hootsuite create, implement, and audit a digital marketing strategy including:
• Goal and event tracking in Google analytics Social media analytics
• A/B split testing
• Email marketing
• PPC advertising
• Search engine optimization, and much more.

“It’s been amazing to be able to apply everything I’ve learned in the Digital Marketing Program and implement it into my daily work.  The skills gained at RED have allowed me to bridge the gap between management, IT, programming, social media and our wedding departments.” – Jason Mills, Digital Marketing Student Fall ’15

Web-based platforms are increasingly becoming the first and primary touch points between businesses and their customers. In an always on, mobile-first, world, the exchanges have the potential to make or break a business’ success.

Well-researched user experience design and robust back-end code alone cannot meet this challenge. Companies rely on front-end developers to be the critical bridge that fuses design with code to form the public face online. The Web Development Foundation program is an introduction to web development. Upon successful completion of the course, students will be able to build an interactive responsive website with version control.

Learning Outcomes:

• Code standards compliant HTML5/CSS
• Use CSS for aesthetic web design including adding colour, changing fonts, changing backgrounds, adding borders, controlling spacing and creating layouts
• Learn about wireframe tools to mock-up a webpage Understand the basics of Git/GitHub
• Apply responsive web design concepts to websites Demonstrate the use of web fonts, icon fonts, app icons and favicons
• Apply basic JavaScript and jQuery functions
• Understand web hosting fundamentals such as domain names and different hosting environments
• Show how Ajax can fetch data from external APIs and dynamically populate it into a website, and much more.

“Taking the program was incredible, best decision I made in my life. The instructors were awesome and the students were great.” – Blaze Kroeger, Web Development Student Fall ’15

Why Take User Experience Design?

Throughout the course of a day, we have thousands of interactions with people, places, products, and services. Increasingly, these interactions are taking place in a digital realm.
Companies in turn rely on effective User Experience Designers to identify, understand, and meet these needs. UX Design combines creativity, empathy, logic, and technical skill to create intuitive digital experiences.

This program is an introduction to user experience design. Students will gain introductory skills in research, planning, design, testing and iterating for digital products.

Learning Outcomes: 

• Implement the different disciplines and practices of user experience design and user-centered design
• Conduct discovery and research to inform design
• Develop information architecture for a website, app, or software product.
• Design a navigation structure, site-map, and user flows
• Construct mobile and responsive wireframes for a website
• Design a low-friction form
• Build low, medium, and high fidelity prototypes
• Conduct usability testing using prototypes and create a usability test report
• Construct style tiles for a website
• Apply a style to an existing set of wireframes, and much more.

“It was definitely an empowering experience that has benefited me greatly. Also the vibrant classroom dynamic was much more beneficial than my many attempts at online on-demand learning I’ve previously done.” – Chelsea McKenzie, UX Design Student Summer ’15

Spring 2016 Part-Time Foundation Programs Schedule:

Digital Marketing

Tuesdays & Thursday from 6PM – 9PM   OR
Saturdays from 10AM to 5PM

Web Development

Mondays and Wednesdays from 6PM to 9PM

User Experience Design

Mondays and Wednesdays form 6PM to 9PM   OR
Saturdays from 10AM to 5PM

We have a limited number of seats remaining for our part-time evenings/weekend programs starting April 18th, register now. For more information contact our team at 778-379-7175 or email our sales team at sean.eikerman@redacademy.com.