Apply to become a Community Partner
Real World Projects, Real World Impact
Through our Community Partner Program, students get to work with small and big charities, businesses, entrepreneurs, start-ups and everything in between. Through this enriching experience, we guide them on how to best communicate with clients to help them gain the skills required for leading client-facing projects. If you are out to create an impact in the world, and are looking for a website, an app, or a marketing strategy, RED students are coached and trained to work with you as their client, to produce industry-quality work.
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The students were proactive, effective with the project. They built something relevant to our needs and made great recommendations. They provided us with something that is useful in the real world that can (and will) be implemented.
Jill Greenwood, Kabuni, Former Community Partner
Apply To Become A Community Partner
Interested in being one of our Community Partners? Answer the two questions below, and follow the steps which will direct you to the appropriate application form.
Based on your answers, we suggest that you apply for the following project:
App Design & Development
Project Snapshot
This project is perfect for non-profits, entrepreneurs, start-ups and organizations seeking to get a mobile app designed and developed. Our UX & UI design students will work with you to assess your goals, and the goals of the people who will use the app to create a human-centric solution which will bring true value to your organization.
Upon the completion of the design sprint, your project may also be selected to be coded by our App Development students.
Eligibility Criteria
In order to enter the program, you must be willing to commit to the following:
- Be available for a quick phone call with the instructor to determine the scope of the project;
- Come to the school for a kick-off meeting (date TBA);
- Provide students with 5-15 contacts of your target market so that they can conduct surveys and consumer research;
- Be responsive to student queries throughout the duration of the project (5 hours a week);
- Be present on site for the final presentation (date TBA);
Project Timeline
Week 1:
Project kickoff, user research and mood-boarding
Week 2:
Prototyping, logo and style guide design
Week 3:
Design of all screens, final presentation
Week 4 - 7:
Development sprint (if your project is selected)
Expected Possible Deliverables
- High-fidelity prototype of the app (wireframes)
- Brand / digital style guide
- Logo design
- Custom iconography
- Coded app using React Native
- Final presentation
Project Examples
Based on your answers, we suggest that you apply for the following project:
Website Design & Development
Project Snapshot
This project is perfect for non-profits, entrepreneurs, start-ups and organizations seeking to get a responsive website designed and developed. Our UX & UI design students will work with you to assess your goals, and the goals of the people who will use the website to create a human-centric solution which will bring true value to your organization.
Eligibility Criteria
This is a website redesign project, meaning that in order to be selected, your organization must currently have a website which our students will be able to access. Other selection criteria include the breadth of scope, volume of content, and flexibility to explore with the visual identity of the brand. Our UI & Communication Design students are asked to develop a strong rationale for aesthetic decisions around colour, typography, iconography, etc. so being open minded to the look and feel of the website is expected from our Community Partners.
Project Timeline
Week 1:
Project kickoff, user research and mood-boarding
Week 2:
Prototyping, logo and style guide design
Week 3:
Design of all screens, final presentation
Week 4 - 7:
Development sprint (if your project is selected)
Expected Possible Deliverables
- High-fidelity prototype of the website for mobile and desktop
- Brand / digital style guide
- Logo design
- Custom iconography
- Coded Wordpress website
- Final presentation
Project Examples
Based on your answers, we suggest that you apply for one of the following projects:
e-Commerce Strategy
Project Snapshot
Students create a digital marketing strategy specifically for a business that sells products or services online. The focus of the strategy is to increase online sales transactions through website optimization, content and social media strategies and paid advertising.
Project Timeline
Week 1:
Project kickoff, insights gathering and research
Week 2:
Ideation and strategic planning
Week 3:
Compiling elements of marketing campaign strategy, final presentation
Expected Possible Deliverables
A digital marketing campaign strategy including an audit of the client's website and SEO, and recommendations of a content, social media, email and digital advertising strategy. The students deliver the strategy in both a presentation and a written consultation report.
Mobile Application Strategy
Project Snapshot
Students create a user acquisition strategy specifically for a recently launched mobile application. The focus of the strategy is to increase app downloads and engagement through website and app optimization, content and social media strategies, and paid advertising.
Project Timeline
Week 1: Project kickoff, insights gathering and research
Week 2: Ideation and strategic planning
Week 3: Compiling elements of marketing campaign strategy, final presentation
Expected Possible Deliverables
A digital marketing campaign strategy including an audit of the client's website / landing page, app store and SEO, and recommendations of a content, social media, email, SEO, ASO and digital advertising strategy. The students deliver the strategy in both a presentation and a written consultation report.
B2B Inbound Marketing Strategy
Project Snapshot
Students create an inbound marketing strategy specifically for B2Bs. The focus of the strategy is to increase lead generation through website and SEO optimization, content, social media and email nurturing strategies.
Project Timeline
Week 1: Project kickoff, insights gathering and research
Week 2: Ideation and strategic planning
Week 3: Compiling elements of marketing campaign strategy, final presentation
Expected Possible Deliverables
An inbound marketing strategy including an audit of the client's website and current content, as well as recommendations of a content, social media, email, SEO, and lead nurturing strategy. The students deliver the strategy in both a presentation and a written consultation report.
Capstone Digital Marketing Strategy
Project Snapshot
Students create a digital marketing strategy for businesses looking to build brand awareness and an online presence. The focus of the strategy is to increase online traffic and awareness through website optimization, content and social media strategies and paid advertising.
Eligibility Criteria
Project Timeline
Week 1: Project kickoff, insights gathering and research
Week 2: Ideation and strategic planning
Week 3: Compiling elements of marketing campaign strategy, final presentation
Expected Possible Deliverables
A digital marketing strategy including an audit of the client's website and SEO, and recommendations of a content, social media, email and digital advertising strategy. The students deliver the strategy in both a presentation and a written consultation report.
How It Works
Step 1
Is Your Project Eligible?
Website? App? Marketing? How can we help your organization? There are few different types of projects for which you can apply. Browse the examples of past projects, and answer the two questions in the section above to see how we can help you.
Step 2
Submit Your Application
If you think that your project is a fit, you can apply immediately by filling out the appropriate form in the section above.
Step 3
Get Your Project Approved
Once your application has been submitted, our instructors will review and select the projects which are a better fit for our students and you will be notified accordingly.
Step 4
Meet The Instructors
If your project is selected, you will be invited to come meet the instructors at our Community Partners kickoff session. During this meeting, they will give you more details on what to expect, and guide you through the next steps.
Featured Project
Good Night Out
Good Night Out has asked the UX &UI students at RED Academy to design a mobile app that would allow young women and the LGBTQ community to select party venues that would let them experience a safe night out.
Featured Project
YELL
YELL Canada is a Canadian charity investing in youth leadership, innovation, and entrepreneurship in our high school classrooms, free of charge to our public school system. The organization tasked our UX, UI and Web Development Students to redesign and code their new website.
Featured Project
Delta Kids
Delta Kids is a non-profit coalition working together to connect families in Delta with information, services, and resources to live a happy, healthy life. The organization tasked our UX, UI and Web Development Students to redesign and code their new website.
Featured Project
Potlucky / CDART
Community Partner Mohamed Abd El Hady identified that potlucks are a community gathering experience which has a lot of potential to be leveraged as way to foster community building and social change. He challenged our UX & UI Design students to create an app to help organizing both private and public potluck events.
Featured Project
Unite App
Unite is an app which makes it fun and easy to discover, share, and plan things to do in your city. The DM team was tasked with creating a user acquisition strategy to launch the app and increase the number of downloads by creating a strategy that included SEO, ASO, paid advertising, content and social media tactics.
Featured Project
Engage Data
Engage Data is a Vancouver-based consulting company that helps its clients gain insights and make better business decisions through data visualization. The DM students were tasked with creating an inbound marketing strategy focusing on SEO, content creation, social media and email strategies to drive more online leads.