Here’s a startling figure for you — by 2018, there will be 1.5 million digital marketing jobs without anybody to fill them.

That’s a huge number, and with the field of digital marketing encompassing a broad range of roles and skills, we thought you might like a little primer on what the digital marketing jobs market looks like in 2016 and beyond!

The Top 10 Marketing Jobs In Canada

1. Marketing Manager
2. Marketing Director
3. Social Media Manager
4. Marketing Coordinator
5. Digital Marketing Manager
6. Social Media Coordinator
7. Community Manager (Digital)
8. Digital Marketing Coordinator
9. Digital Strategist
10. Copywriter

The skills required to fill these roles varies from task to task — a marketing coordinator might need a different set of talents than, say, a copywriter. That doesn’t mean, however, that there isn’t an overlap in skills. In fact, our research has found that an increasing number of employers are looking for people with well rounded skillsets.

The Future Of Marketing Jobs

According to data from Hubspot, 50% of marketing roles now require some form of technical or design skills. What those skills are will likely depend on your role, but the more you can do without having to source additional people can make you invaluable, whether that’s using CMS, doing some simple coding work or creating beautiful data visualizations.

While your technical skills are important to potential employers, our findings suggest that as many as 90% of people working in digital marketing fail because they lack the soft skills to succeed. Knowing how to manage your on and offline personal brand is an underrated yet incredibly important skill, especially with 92% of employers in the digital marketing sector viewing social media as an important part of the job.

Fortunately for you, all of RED Academy’s programs have you covered. In addition to teaching the technical skills you’ll need to get ahead, we have an in-house specialist to help you get a handle on the soft skills that make you an attractive hire. Put these two together and you’re ready to call yourself a digital marketing unicorn in marketing jobs.

Don’t miss out an exciting new career in Digital Marketing – check out our range of full- and part-time courses.Marketing not your thing? We also offer Web Development and UX Design programs!

Author

-Dan Ophaug